Colorful logo design

It’s no secret that colors surround us and that they can be a powerful factor in our perception of things. They are processed unconsciously so the use of color can be a subjective matter. Depending on cultural tendencies, they can trigger different reactions in different people.

There are strong arguments to opt for a colorful version of your logo such as to enhance meaning, create structure, establish an identity, improve recognition or associate symbolism with your organization.

Modern printers and displays can reproduce a wide variety of colors without too much hassle so if the printing budget isn’t a major factor to be considered, there’s no reason to shy away from them.